Entreprenuerial pricing

I learned about some things to consider when choosing a price for my product. I have to take into consideration the value of my product or service by basically putting myself in the shoes of the customer. I have to ask myself if I would be willing to pay the same. I also have to be very aware of the pricing of my market, but I don't have to let it dictate anything. My business will more than likely be small so it may be easier to price my things in a higher price range and offer my services at lesser times.